Where do we find transcendence beyond the transaction?
It starts with intent.
Every year, as the swirl of Black Friday approaches — the noise, the rush, the race to the bottom — I return to a memory of my father’s words:
“Once you start to promote, there’s no too low you can ever go to satisfy people’s desire for a deal.”
He was right — if the intention is just to sell.
But that’s never been our intention.
The Why Beneath the Why
At One Golden Thread, we don’t participate in Black Friday to join the frenzy.
We participate to reframe it.
To turn it golden.
This is not about slashing prices. It’s about opening doors.
It’s about allowing more humans to experience what it feels like to be hugged by nature, to feel their nervous system exhale when they slip into TreeSilk™, to remember that comfort and consciousness can co-exist — beautifully.
Our garments are made with reverence — not just for your skin, but for the source. Every thread, every stitch, every intention is designed to awaken the feeling of connection — to self, to others, to the planet.
A "Golden" Regenerosity
So yes, we join the Black Friday conversation.
But we do so with golden intent.
Every item still plants a tree.
Every piece still regenerates.
Every purchase still carries a story of reciprocity.
For us, this moment is not about discounting value — it’s about inviting participation in something that adds value to the world.
When more people wear One Golden Thread, more trees are planted.
More trees mean more breath for the planet.
More breath means more life.
The Ripple Effect
To me, this is the deeper economy — where the deal is the ripple.
When you gift yourself or another a One Golden Thread piece, you’re gifting comfort, consciousness, and connection. You’re investing in garments that last a lifetime — and in a movement that outlasts us all.
So this Black Friday, we celebrate the black — the fertile soil where all things grow — and infuse it with gold, the light within us all.
Black Friday, Golden Intent
To receive with ease.
To redeem the dream.
To plant more trees.
To remember that even in commerce, we can lead with consciousness.
Because when we weave intention into transaction,
it becomes transformation.
Thank you for participating with us, with a shared intent, to receive in order to give boundlessly.
And year round, we always stand for value, accessible luxury, with the "cost-per-wear" truth in the adage: The least expensive things in our closet is what we wear all the time.
Jeff Scult, Founder of One Golden Thread
