ETHOS

Our mission


 
To love and do good in the world through regenerative clothing to wear, and a "nature and us is one" golden message to share.

Our Message


You are already, and always, golden.

our Material

an ethical blend of softness + strength

regenerative tree fibers

we create from Nature's finest fiber, Lenzing Micro Modal, ethically-sourced from regenerative Beech and Eucalyptus trees from Austria. Hallmarks of this fiber are durability, sublime softness and breathability - like a tree. Trust this: No old growth forests will ever be harmed in our creation of your clothing.

supima, "nature's cashmere"

Supima, the top 1% of Cotton, is harvested from family-run farms in California, requiring less water than Organic and less pesticides than typical Cotton, we proudly blend this, the world's softest most durable long-staple Cotton, with Lenzing Micro Modal for an equanimity blend that feels like self-loving second skins.

our fashion-for-benefit model


Regenerosity ~ every nature-sourced purchase plants a tree, exponentially. Learn more about our 1 to 108x environ-replenishment model in our Fully Answered Questions (FAQ).

in partnership with ngo One tree planted,
we will plant around the globe:

MISSION

 

OUR HUMAN non-naked truth:  

52

million pounds of new clothes are produced every year.

 

87

percent will be disposed in a landfill or incinerator within just 18 months. Fast fashion teaches that our clothes are disposable.

3  

percent will biodegrade back to Earth. That's 97% output equating to 44 million toxifying pounds.

38

percent of the micro-plastics in our Ocean come from tossing and also washing synthetic clothing. Spoiler alert: Micro-plastics are now polluting our seafood, and entering our atmosphere.

WHAT CAN YOU DO?

WEAR THE CHANGE YOU WISH TO be IN THE WORLD.

a catalyst's credo

"A nice reminder."

ALL OF OUR PRODUCTS ARE

MADE WITH LOVE, FOR LOVE, BY LOVE.