ETHOS

Our mission

 

To consciously clothe the world golden.


Our Message


You are golden, all things and beings are connected as one golden thread.

pierce the light with clothes for life ~

ethically blended from nature's equanimity

lenzing micro modal

Nature's finest fiber, Lenzing Micro Modal, is ethically-sourced from regenerative Beech and Eucalyptus trees from Austria and other parts of Europe. Hallmarks of this fiber are durability, sublime softness and breathability - like a tree.

Our Promise: No old growth forests will ever be harmed in our creation of your clothing.

supima, "nature's cashmere"

Supima, the top 1% of long-staple Cotton, harvested from family-run farms in California, offers unmatched durability and softness to touch.

Blended with Lenzing Micro Modal, our golden-threaded fabric feels like self-loving, soothing, protective second skins from nature.

Or as one satisfied wearer said, "My Wizard Armour."

our fashion-for-benefit model:

Every purchase plants a tree.

exponentially.


Learn more about "regenerosity" - our 1 to 108x environ-replenishment model in our Fully Answered Questions. (FAQ).

in partnership with ngo One tree planted,
purchases plant trees in four continents:

MISSION

 

the clothes we humans wear: the non-naked truth  

80

80 billion new pieces of clothing are made every year.

Source: True Cost, Film

87

87 percent will be disposed in a landfill or incinerator within just 18 months. Fast fashion teaches that our clothes are disposable.

Source: Pulse Report, Global Sustainability Conference 2018

3  

only 3 percent of disposed clothes are made from sustainable fibers, and thus, 97% will toxify our soil, and leach into Ocean.

Source: Pulse Report, Global Sustainability Conference 2018

38

38 percent of the micro-plastics in our Ocean come from not just tossing, also every washing, of Polyester clothing. Micro-plastics are now polluting our seafood, and broken down further, "nano-plastics" are becoming airborne. Thus, our clothes are making us sick.

Source: United Nations Ocean Week, 2019

WHAT CAN YOU DO?

WEAR THE CHANGE YOU see TO be ~
a more sustainable world begins within you.
 

founders message

"A nice reminder."

ALL OF OUR PRODUCTS ARE

MADE WITH LOVE, FOR LOVE, BY LOVE.