Hi Lindsay,
This is Jeff Scult, designer and founder of OGT.
Sending you a 'hand-typed' response as your kind words were among the tipping point to finally make me realize I wanted to do something uniquely us in collaboration with our 'one golden fam' (yes, that's you)..
To start, your words touched our heart, the reason being of why we do what we do. To have people feel as good on the outside, as they are golden in the inside. And the massage therapist angle is magic, as there are so many touchpoints where we align.
And as you have surmised we like to disrupt. The status quo. Earth ethics supply chain. Care for craft & dedication to design around form, function and feel. Family vibes customer service that feels more like bliss care. Turning a polluting fashion industry into one that ispires, and conspires to regenerate.
SO HERE IT IS , what your and other incredible reflections are inspiring me to finally share on this date in May....
* To invite our real real (brand fans) to create a up to 60 second video sharing their love for whatever they are loving one golden thread for. Basically, what you wrote, just video yourself riffing while in the clothes, expressing with 'expression.'
* For those videos we select to share the reflections out in the social verse (our insta ad platform, and other social channels) to help us continue to weave this thread.
* What does our fam get out of it? Two things:
1. Allowing us to continue growing in a healthy way. A bit of 'rawthenticity' : It costs tremendously to do sacred business right. Every stitch. No plastic packaging. Most expensive source materials. Paying top dollar for factory workers to live in love. We need the support of community to share the love.
2. For those selected to be included in our ad campaign, we will send a special gift, of course.
You are invited to submit...as this speaks to you, turn your camera on, record horizontally with no background noise or music, and express from your feeling, and your heart. Post on your social, and if we select to include in our insta campaign, I can have someone on my team send you an upload link later...
Thanks for receiving...and for your golden reflection....Very touching...
Jeff
