MARKETING DIRECTOR INVITATION

company synopsis

One Golden Thread is the regenerative nature lifestyle brand whose ethos is to live life in harmony with nature. We express our lifestyle as a Lovestyle.

Our offerings are minimalist-designed super-nature clothing, a "Tree Collection" versatile to live in, play in, and so comfortable & cozy, inspired to lounge & even sleep in.

We view our valued customers as Patrons, co-stewards of our mission. We seek a heart-centered marketer aligned to create rewards & incentives with Patrons inspired to wear & share their discovery of a brand that speaks to their values.

OGT is structured as a Public Benefit Company -- social good is at our core, a give back impact is central to our model. A tree is planted for every item sold.

our shared opportunity

We are lnviting a Rock Star Great Human to join OGT. A creative and analytical Marketing Mind that lives and loves the cutting edge of growth, retention & referral marketing measures while weaving a mission-led ethos joyfully through all elements.

 

We welcome a storyteller who wishes to make the world better, while sharing a better product that is beloved.

We are company who cares, and seek a special human to join our team who cares.

We value this exciting hire as tantamount to company-wide growth initiatives.

BUSINESS SNAPSHOT

  • Natural momentum exists as the business has exhibited exponential growth since 2019.
  • Majority online sales; exciting opportunities exist to grow as well through curated partnerships & targeted retail.
  • Strong leadership team of industry and ecomm experts.
  • We are honored to have fans who come back & enjoy incredibly low product returns.
  • Our product is unique, we are respected by the media, 3x profiled by Forbes. We are honored to receive 98% five star reviews.

“yes fuck yes” to all?

I Am Mission Driven

I am inspired to be part of something bigger than just selling products. OGT’s mission of “inner-nature | outer-nature harmony” speaks to my ethics, character & integrity.

I Am Nuanced

I joyfully dive into nuance, understanding that craft and connection are central to OGT.

I Am Brand Focused

I wield the shield, protecting maintaining brand mission, ethos & vision at all times in execution of performance marketing tactics.

I Have A Passion For Fashion

I have direct fashion eComm experience managing online marketing channels to success across paid, email, social, and web, and bring that fullness to OGT.

I Am Experimental

I am a non-traditional thinker, tinkerer, tester, and use data, instincts & best practices to recommend and guide.

I Am Experiential

I embrace people don’t want to just buy anymore; they wish to have an experience, and then invest in things that embody the experience.

I Am Resourceful

I am comfortable that in many ways OGT is still a startup, and that requires a way of being nimble & viewing challenges as opportunities.

I Am Collaborative

I work seamlessly & joyfully across departments, specifically creative, production, and finance. I love OGT’s team mantra of WE GO OVER EGO.

I Am Open Minded

I don’t rely just on what worked in the past; I plan for the future through a deep listening to vision and Patron feedback.

…and I will love to live in ethically-soft super-nature threads :)

YOUR QUALIFICATIONS

  • At least 8 years of work experience in online marketing and Fashion
  • Advanced knowledge of Shopify, Facebook/Instagram Paid, Klaviyo E-mail, and Google Analytics (Tiktok a plus)
  • Proven experience creating and executing online marketing campaigns with paid, organic and email/sms marketing
  • Experience building and running personalized inbound/outbound marketing campaigns to drive consistent sales revenue growth.
  • Los Angeles based (at least most of the time)

What WILL I BE DOING?

  • Create and own the go-to-market (GTM) strategy for new products & features
  • Work directly with the Founder to translate vision & strategy into tangible gold
  • Take full ownership of our online presence and customer acquisition & retention programs, and execute on Brand partnerships and retail popups
  • Drive the evolution of our brand positioning, bringing it to life in a clear and consistent way that resonates with and motivates our audiences
  • Represent the voice of the Patron within the organization, bringing your insights to cross-functional stakeholders across product, design, user experience, production and executive leadership
  • Lead and mentor a growing team of internal / external marketing resources across a broad set of functions including lifecycle marketing, paid marketing, content, and brand
  • Nurture existing relationships with key partners and agencies, aligning on mutual goals and driving adoption through a variety of co-marketing efforts
  • Identify talent needs, hire and to build & manage a high-performing integrated marketing team

"Why am I Perfectly Suited to weave marketing for one golden thread?"

Interested candidates to send CV & thoughtful answer of the above question to: onegoldenjob@onegoldenthread.com

Salary & Equity Offering shared following the revealing of candidate qualifications