THE FRAME

• Crafted from proprietary TreeSilk™ Interlock fabric
• Specialized high-gauge interlock knit construction rarely used in mass-market production
• Regenerative beech tree fiber blended with premium long-staple cotton
• Precision-engineered double-knit structure for softness, stability, and refinement
• Tailored appearance with natural stretch and unrestricted movement
• Smooth, structured surface with elevated drape
• Luxury accent of fine grade ribbing in notch and collar. Maintains collar structure and placket integrity without stiffness
• Naturally breathable, cooling, and temperature regulating
• Signature open-notch collar with subtle tuxedo-inspired framing effect
• Signature 108 buttons honoring interconnectedness and infinity
• No edge curling — interlock lays flat beautifully over time
• Pre-shrunk for dependable fit retention
• Durable long-life construction engineered for constant wear
• Designed for travel, movement, dinners, beachside evenings, creative workspaces, and everyday elevation
• Easy-care performance without technical-looking fabrication
• Made slowly and intentionally for precision and integrity
• Cannes Film Festival tested by founder Jeff Scult
• Micro Drop No. 1 — limited release before fall return

Maintains its sheen, smoothness, and collar structure right out of a warm dryer.

THE CRAFT OF THE FABRIC:

The Frame is produced using specialized high-gauge interlock knitting machines — equipment rarely utilized in mass production due to the slower production speed, technical precision, and craftsmanship required to operate them properly.

Crafted, not mass-produced.

Slow knitting for precision.

Unlike conventional woven shirting designed primarily for volume efficiency, this advanced interlock construction creates a densely engineered double-knit structure that delivers the refinement of tailored shirting with the softness, stretch, and ease of knitwear.

Each meter of fabric is engineered rather than simply manufactured.

Constructed using two interlocked layers of regenerative beech tree fiber and premium long-staple cotton yarns, TreeSilk™ Interlock creates exceptional consistency, structural stability, softness, breathability, and long-term shape retention while maintaining an elevated drape and luxurious hand feel. High-grade long staple cotton. 

The ease of knitwear. The appearance of a tailored shirt.

Precision knitting replaces traditional rigidity with engineered comfort and modern tailoring.

THE SOMATICS OF THE FABRIC:

Most button-up shirts ask the body to conform to the garment.

The Frame was engineered to move with the body instead.

Traditional woven shirting often achieves structure through rigidity. The Frame achieves structure through precision-engineered interlock knitting — allowing the shirt to maintain clean lines, elevated tailoring, collar integrity, and polish while remaining breathable, flexible, and deeply comfortable against the skin.

This is where advanced knitting technology quietly transforms the wearing experience.

The densely interlocked double-knit construction creates a uniquely calming tactile sensation: smooth, substantial, softly weighted, and naturally adaptive to movement. No stiffness. No constriction. No synthetic-feeling tension.

Polished like a dress shirt. Comfortable like your favorite knit.

Most modern clothing today is designed almost entirely for visual performance. The nervous system is rarely considered. Yet your skin is your body’s largest organ — constantly receiving, regulating, sensing, and communicating with the world around it.

TreeSilk™ Interlock was created not simply to be worn, but to be experienced.

The regenerative beech tree fiber brings silky softness and cooling breathability, while the premium cotton interlock adds structure, durability, and groundedness. Together they create a fabric that feels simultaneously elevated, relaxed, sensual, calming, and alive on the body.

This is not performance wear trying to dominate the body.

This is nature-tech working in harmony with it.

The result is confidence you don’t have to force. Presence you don’t have to perform. A shirt that somehow helps you feel crisp externally while internally remaining completely relaxed.

High performance without looking technical.

Expect somebody to say hello, touch your shoulder… and linger there for an extra moment.

Seriously.

FEELING:

This piece is pure deliciousness.

Grounded yet elevated. Relaxed yet refined. The kind of shirt that somehow makes you feel more like yourself the second it touches your skin. The interlock TreeSilk™ fabric activates the senses immediately — plush, breathable, smooth, substantial, cooling, and deeply comforting all at once.

This is effortless confidence without peacocking. Bougie without trying too hard. A piece designed to move seamlessly between barefoot mornings, golden-hour dinners, long summer nights, travel days, Cannes-level daytime vibes, and elevated everyday living.

The open-notch collar changes everything.

Buttoned high, it carries tailored sophistication.
One button open — where we suspect most of you will live — it relaxes into effortless masculine ease.
Fully open over swimwear? Dangerous levels of vacation energy.

You are the masterpiece moving through the world.
This simply frames you beautifully.

CARE:

• Machine wash cold with like colors
• Tumble dry low
• Remove before excessively high heat
• No ironing necessary — the notch collar wears beautifully straight from the dryer

Built to become one of the most worn pieces in your closet.

“I wanted to create a button-up that felt liberated from everything traditional button-ups often feel like — restrictive, overly serious, trying too hard.

The Frame is about delicious confidence. It’s about levity. About movement. About sophistication that still breathes.

This new TreeSilk™ Interlock fabric honestly surprised even me. Somehow it’s plush and substantial while remaining incredibly breathable and cooling. It feels grounded in nature and elevated at the same time.

What fascinated me most was using precision interlock knitting to replace traditional rigidity with engineered comfort. The result feels polished like a tailored shirt while landing on the body like your favorite knitwear.

And philosophically, this piece really embodies something I deeply believe: you are the art. The clothes are simply the frame.

This piece doesn’t make you golden. You already are. It just frames that energy beautifully.”

— Jeff Scult